When you optimise your site for search engine optimisation, you make sure that each page of your website is matched to search intent, whatever the objective. Whether you sell goods or want to be known for your brand, you want to be found by the search engines more often.
These on-page SEO strategies enable your website to reach its full potential, and get more organic traffic and a higher number of conversions without you having to pay for ads. When it comes to improving your business with SEO, you can be at the very top of the world.
Optimize Your Site for Mobile
Mobile visitors now make up more than 50 percent of web traffic, so optimising your website for their experience is now more important than ever. Mobile design means everything from the best way to serve content to designing sites specifically for the mobile experience.
Page speed is even more important to cater mobile user with limited internet connectivity that makes the page load time is the basic Scale of user experience and search engine rankings and progress of the compressed image, implemented the browser cache and as fewer redirections will help your site more page speed to behave well for mobile user and your search engine rankings as well.
Since you’re using something like an 800×600 pixel resolution, your users are generally using a mobile device with a smaller screen. For this reason, you should limit the amount of text you put on the page. Use two or three sentence paragraphs, go with sans-serif fonts, which are more easily read on small screens, and don’t use pop-ups that might be hard for mobile device users to close.
Optimize Your Images
An aspect of good image optimisation is using human-sounding file names with descriptive alt text for search engine results, and optimising images for responsive design and to be mobile friendly. This includes optimising image format, size and resolution to ensure your images rank higher in Google image search, as described by Creativesuperstar.com.
(Images are extremely important, by the way, for building credibility of your website, but you need to think about search engine optimisation [SEO] as well – see above about the folder structure and alt text, and about how to choose the formats for your images. The latter doesn’t have to just be PNG or JPEG, there is a ‘new’ format that has better compression and is better for the web called WebP.) Again, reducing the size of pages can really help with page load speed – but don’t go below a reasonable image quality.
Optimize Your Schema Markup
By inserting schema markup into your pages, also known as structured data, search engines can ‘prettify’ your ranking appearances and the results provided to users. Increasing the ‘prettified’ appearances will have an impact on your click-through rates when more results satisfy a users’ search intent.
While it may be complex and time-consuming to create a schema for your site, there are some tools that can help you through the work. Structured Data Markup Helper by Google helps you identify different elements on your site’s page, tag them one-by-one and provides the extra HTML-code needed.
Once implemented, it should be reviewed on a regular basis to ensure that search engines recognize the site’s use of schema markup and can ascertain whether or not it’s making any difference to key SEO metrics such as click-through rate (CTR) and organic traffic.
Optimize Your Meta Description
This is your meta description and you should use it to convince searchers that this page deserves its spot at the top of the SERPs ahead of its competitors. It should clearly tell visitors what this page is about with the all-important call-to-action button, and make sure the ranking keyword(s) are in the mix!
Good returns should come with eye-catching, enticing text, too. In Google search results snippets (currently available in 160 characters since anything longer will be cut off), make sure that any text you intend to include there is eloquent, mesmerising and well-written.
Also remember that inaccurate meta descriptions will both increase bounce rate and search engine faith in your site, so make sure that each page on your site has meta descriptions unique from those on any other; I’d recommend using a tool such as Yoast SEO plugin.
Optimize Your Title Tag
Well-constructed title tags also play a pivotal role in on-page SEO, giving search engines a heads up on what the page contains and also giving potential viewers an indication of what to expect when they follow the link.
It also means not having long title tags with a pile-up of all your sought-after keywords – hyphens (-), ampersands (&), plus signs (+), straight pipes (|) and other special characters may be permitted, but this is another thing you’ll need to avoid if you want search engines not to look upon you and your website as nothing short of spam.
Title tags then need to be optimised for every single page because they help search engines understand what it is that a searcher wants. Each title tag should have 50-60 characters (any longer and it gets cut off in SERPs, or irritates your readers)
