Digital Marketing is an integral part of direct marketing which uses modern internet and digital technology like mobile phones, desktop computers and other electronic media and platforms for promoting products and services to the end users. This form of promotion has been around for a long time and is slowly being replacing traditional marketing practices. The main advantage of digital marketing over other forms is that it reaches an unlimited target audience instantly and is more cost effective than most other mediums of advertising. Digital Marketing is also very beneficial as unlike most other forms it has a global reach and is not confined to a particular market only.
Digital Marketing involves creating digital channels that distribute content via the Internet and various interactive marketing platforms. These digital channels include SMS marketing, social media marketing, video marketing and instant messaging among others. These digital channels are often developed by digital marketers to promote businesses and their brands.
Digital Marketing allows marketers to target audience through various channels in real time. Targeting is done by analyzing consumer behavior and choosing the most appropriate platform to use for the same. Different platforms allow marketers to create unique marketing campaigns which are specifically targeted to target a specific group or geography. The process is fast and efficient as all data is captured and analyzed within minutes.
Digital Marketing allows marketers to create ads that are targeted to the content of the website, they are trying to drive traffic to. Ads are tested using consumer research and they are also retargeted by advertisers who use similar sites and content to serve as guide. Digital Marketing also allows digital marketers to easily create content adverts to be distributed on multiple platforms. Digital marketers can easily measure the effectiveness of their campaigns by testing the ads across multiple platforms. Content marketers are also given access to the data of their ads across various platforms and can build a customized content campaign to improve conversions and click through rates.
On the flip side of channel management, Digital Marketing enables companies to effectively manage their digital channels. Digital channels include RSS feeds, file sharing, blogs, podcasts, videos, and social media websites. These digital channels help users find information faster and also help them share information with others. Businesses can take advantage of these mediums for creating brand awareness, gaining online reputation, and increasing sales. The best part about Digital Marketing is that it does not require any additional investments on the part of the company. Companies only need to invest in technology, time, manpower, and knowledge for effective Digital Marketing Strategies.
In order to get a competitive edge over their competitors, many companies are now starting to use advanced technology and high-end resources to execute their online marketing strategies. Apart from traditional marketing tools such as search engine optimization and pay per click advertising, more organizations are leveraging Digital Marketing Strategies such as RSS feeds, blogs, and podcasts. Social media websites such as Facebook and Twitter are starting to replace television commercials. With such a huge potential audience at their fingertips, businesses can easily establish a strong online presence by adopting these latest digital marketing strategies.
RSS feeds are one of the most popular RSS feeds that enable users to subscribe to specific topics. For example, if a user wants to know more about the latest trends in health, he can simply subscribe to “RSS feeds for health” to get the latest information about the hottest health stories and products. Likewise, blogs are another way of getting the latest content. Businesses can regularly update their blogs by adding relevant keywords and updating content as well. Podcasts, on the other hand, are excellent tools to distribute content. By distributing podcasts through digital marketing, businesses are in essence offering the consumer a multimedia experience through their website.
Another innovative digital marketing strategy that many companies are implementing is the embedding of ads on their social media platforms. This way, the company is able to test their ads across a number of different platforms such as YouTube, Facebook, Twitter, LinkedIn, and Pinterest. Although this particular campaign is quite expensive, it does work and proves to be quite effective. In fact, some of the biggest companies in the world have been seen making a significant amount of revenue from this method.
