Digital Marketing is an important part of any advertising strategy. In the new digital world it is very easy to create, manage and monitor a wide range of campaigns that can reach the entire UK in the space of a few hours. Digital Marketing involves creative branding, effective selling and, most importantly, a strong message. These messages are created using the latest digital media, such as web banners, social media and interactive websites. Digital Marketing is an essential element of online marketing, which uses modern digital technology including mobile phones, smart phones and various other digital platforms and devices to promote goods and services to a large and global audience.
Digital Marketing provides businesses with the ability to enhance their online presence and create loyal repeat customers. It is a comprehensive approach which utilises the best creative branding, most appropriate search engine optimisation, the development of unique digital channels and the delivery of precise communications. Digital Marketing consists of three key elements – creatives, designers and developers. Creatives are responsible for coming up with the ideas and concepts. They will need to work closely with customers, the company’s senior management and all its employees.
Designers create the layout and graphics for both digital and inbound marketing campaigns. They will need to be able to communicate ideas with all the stakeholders and make sure that the final product delivers the message that the company wants to get across. The third component is developers. Digital marketers typically employ the use of developers to create the functionality and appearance of the website, to place the customer order and, finally, to track and measure the success of the website. A combination of designers, developers and creatives in digital marketing ensures that the whole process is cohesive and ensures that there is a proper balance between inbound and digital marketing strategies.
Unlike traditional marketing strategies, digital advertising has the advantage of being cheaper and faster. Because it uses web technologies, such as HTML, Flash and JavaScript, it can easily be developed and tested on smaller budgets than traditional marketing strategies require. A single web page can already contain all the necessary information that is needed to launch a successful inbound digital marketing campaign.
The biggest challenge that traditional advertisers have faced in the past is choosing the right keywords and creating the right content to attract customers. With digital marketing campaigns, the marketers are only required to provide relevant and engaging content to the target audience. Because of this, it is easier to attract more attention from customers. This allows the marketers to build a database of potential customers that they can market to using online advertising techniques. It also helps them test the different platforms and choose the most appropriate one for their specific business.
Today, it is easier to reach a large number of people using social media. In traditional marketing campaigns, marketers need to use various channels, such as television, radio, print and outdoors. By creating a social media presence and a separate website, digital marketing campaigns can also be carried out more effectively. The internet is a highly competitive platform and this makes it even more important to include a social media strategy into every digital marketing plan.
